Why was the BAIC Senova X25 discontinued?
2 Answers
BAIC Senova X25 was discontinued due to its small size and insufficient core competitiveness. Here is some knowledge about the BAIC Senova X25: 1. Origin of Senova: The term "Senova" first appeared in Hong Kong automotive magazines as the Hong Kong translation of the Swedish luxury car brand Saab. When it was introduced to the domestic market in the early 1990s, it was on par with high-end cars like Mercedes-Benz and BMW, and its outstanding performance earned it the reputation of "King of Front-Wheel Drive." 2. Design philosophy: Based on the chassis platform from BAIC's collaboration with Daimler, incorporating absorbed Saab technology, and meticulously crafted by an international team, the Senova X25 was developed to be a high-quality small SUV.
I've been driving the BAIC Senova X25 for several years, and I think its discontinuation was mainly due to fierce market competition—the car just didn't sell well. The SUV market was oversaturated, and when other brands like Great Wall's Haval H6 launched affordable models, the X25 couldn't compete in terms of price and features, leading to a sharp sales decline. Additionally, I've heard from mechanics that it has frequent minor issues, such as a suspension system prone to loosening and a short battery lifespan, making maintenance costs higher than newer models. Moreover, BAIC Group shifted its focus to NEVs and the BEIJING brand, leaving the older Senova lineup behind. With the X25 discontinued, parts are harder to find for owners like us, and resale values have plummeted. But if you're still driving it, diligent maintenance—like regular 4S store checks for tire pressure and oil—can keep it running a while longer. Overall, the discontinuation was a normal adjustment by the manufacturer to free up capacity for more profitable new models.
