Why was the BAIC Senova D70 discontinued?
2 Answers
The main reason for the discontinuation of the BAIC Senova D70 is: the cost is too high, the price is too low, there is no profit, and the more it is produced, the greater the loss. The following is the relevant content introduction: The Senova D70 is a mid-to-high-end car brand released by Beijing Automotive in 2012. It not only inherits the performance gene of 'SAAB' where man and car become one and fly close to the ground, but also forms its own unique product advantages based on the actual usage needs of the Chinese market. In addition, it has also innovated and upgraded in many aspects such as the car's exterior styling, interior design, and driving comfort.
As a long-time enthusiast following the development of domestic cars, the discontinuation of the Senova D70 was primarily due to its outdated technical platform. The architecture based on Saab was not updated in time, failing to keep pace with market changes. Currently, competitors like Geely and BYD have taken the lead in design, performance, and technological features for both fuel-powered and electric vehicles, leading to a significant decline in D70 sales. Additionally, user feedback on quality issues such as engine failures and high fuel consumption further reduced demand. BAIC is also fully transitioning into the new energy sector, launching products like the EU series of electric vehicles. With resources concentrated on new products, phasing out older models became an inevitable strategy. The Chinese automotive market is rapidly shifting toward intelligence, as seen in adjustments like those made to the Dongfeng Aeolus sedan series. Companies must adapt to these trends to survive.
