Why was the BAIC Huansu S7 discontinued?
2 Answers
The discontinuation of the BAIC Huansu S7 was primarily due to strategic decisions made by BAIC. Below is relevant information about the BAIC Huansu S7: 1. Vehicle Positioning: The BAIC Huansu S7 is positioned as a mid-size 7-seater SUV, representing BAIC Huansu's flagship model for quality upgrade. The lineup includes 7 configuration models, featuring a 1.5T+8AT/6MT golden powertrain combination. 2. Powertrain: The BAIC Huansu S7 is equipped with an industry-leading 8-speed automatic transmission and a 1.5T turbocharged engine, delivering a peak torque of 220Nm and a maximum power of 110KW.
I followed this matter closely from start to finish. The most direct reason for the discontinuation of the BAIC Huansu S7 was the broken capital chain of its parent company, Chongqing Yinxiang Industrial Group. Around 2018, the entire Yinxiang corporate group faced severe financial strain, leading to unpaid supplier debts and factory shutdowns. Eventually, the company entered bankruptcy restructuring proceedings. As a joint venture brand between Yinxiang and BAIC, Huansu naturally couldn't sustain operations. Honestly, the market competition was extremely fierce at that time, with numerous brands engaged in price wars for SUVs priced around 100,000 yuan. Leading brands like Geely and Changan had obvious advantages. The Huansu S7's sales never took off, and its quality reputation was less than ideal in later stages. The car itself wasn't top-tier in terms of configuration within its class, and its fuel efficiency wasn't competitive either. After-sales service outlets gradually dwindled, making it inconvenient for existing owners to get repairs. In the end, they couldn't even clear out the inventory, forcing a complete halt in production with no revival thereafter.
