Why was the BAIC Huansu S7 discontinued?

[LaEva]

The discontinuation of the BAIC Huansu S7 was primarily due to strategic decisions made by BAIC. Below is relevant information about the BAIC Huansu S7: 1. Vehicle Positioning: The BAIC Huansu S7 is positioned as a mid-size 7-seater SUV, representing BAIC Huansu's flagship model for quality upgrade. The lineup includes 7 configuration models, featuring a 1.5T+8AT/6MT golden powertrain combination. 2. Powertrain: The BAIC Huansu S7 is equipped with an industry-leading 8-speed automatic transmission and a 1.5T turbocharged engine, delivering a peak torque of 220Nm and a maximum power of 110KW.

[MacJourney]

I followed this matter closely from start to finish. The most direct reason for the discontinuation of the BAIC Huansu S7 was the broken capital chain of its parent company, Chongqing Yinxiang Industrial Group. Around 2018, the entire Yinxiang corporate group faced severe financial strain, leading to unpaid supplier debts and factory shutdowns. Eventually, the company entered bankruptcy restructuring proceedings. As a joint venture brand between Yinxiang and BAIC, Huansu naturally couldn't sustain operations. Honestly, the market competition was extremely fierce at that time, with numerous brands engaged in price wars for SUVs priced around 100,000 yuan. Leading brands like Geely and Changan had obvious advantages. The Huansu S7's sales never took off, and its quality reputation was less than ideal in later stages. The car itself wasn't top-tier in terms of configuration within its class, and its fuel efficiency wasn't competitive either. After-sales service outlets gradually dwindled, making it inconvenient for existing owners to get repairs. In the end, they couldn't even clear out the inventory, forcing a complete halt in production with no revival thereafter.

[StLucas]

This is quite a typical case of a domestic brand's failure. When I noticed that BAIC Huansu had ceased production, there were actually several factors at play: First, its positioning was too awkward—the price range of 80,000 to 120,000 RMB is the most fiercely competitive segment, and the Huansu brand itself lacked sufficient appeal. Second, there was insufficient technical support; BAIC's main focus at the time was on Senova and new energy vehicles, with limited resources allocated to Huansu. Compounding this, around 2018, the overall auto market began to decline, and small brands relying on low prices and high volume were the first to suffer. Internal management issues also emerged, with Yinxiang Group later sinking into a debt crisis, and news of unpaid employee salaries even made it to the trending topics. The cars themselves lacked standout features, with poor transmission matching, leading to numerous complaints from owners. Finally, without new models to follow up, the older S7 naturally faded from public view.

[AriannaAnn]

The reason is simply that the market competition was too fierce, and the company couldn't hold on any longer. A friend of mine used to work as a salesperson at that 4S store, but it eventually closed down. At that time, the market was flooded with similarly priced SUVs like the Haval M6 and Fengguang 580, which took up most of the market share. The Huansu S7 didn't have an advantage in product quality; its craftsmanship and materials were quite average, and many owners complained about the poor rear-seat sound insulation. Moreover, the after-sales service network was pitifully sparse, and spare parts supply was often delayed. The manufacturer also encountered financial issues, reportedly leading to a shortage of production materials later on, making it difficult even for dealers to get vehicles. Without new car supplies and with no upgrades or generational updates for the older models, it gradually faded from public view. Nowadays, it's rare to see this car in the used car market.