Why was the BAIC EX360 discontinued?
3 Answers
BAIC EX360 was discontinued due to safety issues with the car battery. Here is an introduction to the BAIC EX360: 1. Overview: The BAIC New Energy EX360 is positioned as a new era national pure electric SUV. 2. Configuration: (1) Exterior: In terms of the front face design, the EX360 uses X-shaped high-crystalline silicon tangent lines, creating a distinctive model through meticulous stamping processes. (2) Interior: The EX360 features black as the main tone inside the car. The instrument panel combines mechanical pointers with a screen display, allowing real-time viewing of information such as battery level and driving range.
The main reason for the discontinuation of the BAIC EX360 is that it has been on the market for quite a long time, and its product capabilities can no longer keep up with the current electric vehicle market. I bought this car in 2018, attracted by its affordability at the time, but over the past two years, it has become evident that the infotainment system is outdated, the range is only a little over 300 kilometers, and even the fast-charging power can't match newer models. Nowadays, consumers expect at least 500 kilometers of range, along with smart cabins and driving assistance features, areas where the EX360 clearly falls short. BAIC must have decided to free up production lines for higher-end models like the EU series and the Arcfox, as corporate resources are limited after all. As an owner, I feel a bit regretful, but I also understand market dynamics—it's like how smartphones constantly need to be updated and replaced.
As someone who frequently researches automaker trends, I believe the discontinuation of the EX360 stems from multiple factors. Firstly, adjustments to new energy vehicle subsidy policies raised the threshold to 300 km range after 2020, while the EX360's NEDC range was 318 km—barely meeting the requirement with thinner profit margins. Secondly, BAIC New Energy is shifting towards premiumization, reallocating resources to models like the Alpha S. More importantly, battery technology advanced rapidly—CATL's 811 battery packs achieved significantly higher energy density than the 523 batteries used in the EX360. Consider that today's 100,000-yuan segment offers models like the Aion Y with more cabin space and 450 km range, so consumers naturally vote with their wallets. In truth, every iconic model's discontinuation represents technological progress—a positive development.
