Why was the Audi TT discontinued?

[LaRose]

Audi TT discontinuation reasons are as follows: Poor sales: The sales of the Audi TT began to show signs of decline many years ago, and the response was not positive, so these two models were not mass-produced later. High R&D costs: As a sports car, the research and manufacturing costs of the Audi TT are naturally higher than those of ordinary family cars, but despite such high investment, the Audi TT failed to achieve the expected sales. Environmental factors: Firstly, affected by the emissions scandal, the Volkswagen Group's internal budget may have been significantly reduced, and it is estimated that it no longer has the ability to bear the budget for developing the next-generation model. With the outbreak of the COVID-19 pandemic in 2020, the global automotive market was sluggish, and the Volkswagen Group was hit hard. Therefore, discontinuing the Audi TT under such circumstances became a very reasonable decision.