Why was the Audi Q3 Sportback discontinued?
2 Answers
The reason is poor sales performance and intense competition in the same price segment. Below is relevant information: Audi Q3: The Audi Q3 is an SUV based on the same PQ35 platform as the Volkswagen Tiguan, positioned below the Q7 and Q5 in Audi's model lineup. To differentiate it from Volkswagen models, the Audi Q3 has been tuned for more dynamic driving performance and features a luxurious, distinctive exterior design, including adaptive dampers. Powertrain options: Audi initially offered three four-cylinder engines for the Q3. The standard gasoline model came with a 170-horsepower 2.0TFSI engine, while the top-tier Q3 variant featured the 211-horsepower 2.0TFSI engine from the Q5, achieving 0-100 km/h acceleration in 6.9 seconds. The 2.0TDI diesel engine delivered a maximum power output of 140 horsepower.
I found that the Audi Q3 Sportback was discontinued mainly due to consistently low sales. Based on previous data, this coupe SUV had a somewhat awkward positioning—it wasn't as practical as traditional SUVs, and its price overlapped too much with mainstream models, leading consumers to prefer the standard Q3 or more affordable options from other brands. Additionally, with the recent surge in popularity of electric vehicles, Audi has shifted its focus to new models like the Q4 e-tron, naturally sidelining older fuel-powered cars. As someone who regularly studies market trends, I see such product line adjustments quite often, as automakers prioritize models that generate higher profits. If you're still interested in similar options, you might want to check out Audi's new energy vehicle lineup, which aligns better with current trends. That said, discontinuation isn't necessarily permanent—there's always a chance it could return as a hybrid version in the future.
