Why was the Audi A7 3.0T discontinued?

[OSophie]

The main reason is Audi's strategic adjustment, as Audi will fully embrace new energy models. The secondary reason is the stark contrast between the huge R&D and production costs of the Audi A7 and its sales volume. Relevant details are as follows: 1. Positioning: The Audi A7 is a four-door sports luxury coupe positioned between C-class executive/official cars and D-class luxury sedans. In size, it is slightly larger than non-extended C-class executive sedans but smaller than D-class luxury sedans. 2. Power: In terms of power, it is equipped with two V6 engines, a 2.8L and a 3.0T, with maximum power outputs of 220 horsepower and 310 horsepower respectively. The S7 is equipped with a 420 horsepower 4.0T V8 twin-turbocharged engine.

[StPaislee]

I guess the discontinuation of the Audi A7 3.0T is mainly related to market trends and the shift toward electrification. As a car enthusiast, I’ve noticed that SUVs and electric vehicles are becoming increasingly popular, and Audi probably wants to focus its resources on developing new models, like the e-tron series. Although that 3.0T engine is powerful, it’s also fuel-thirsty. With stricter global environmental regulations, especially the upcoming Euro 7 standards in Europe, it no longer meets the requirements. Audi has long announced plans to launch more pure electric vehicles by 2025, so phasing out older engines is a strategic move—freeing up resources to develop hybrid or four-cylinder versions, like the new A6 hybrid, which is much more fuel-efficient. Honestly, I really miss the classic design of the A7, but this transition is inevitable. At least Audi is still rolling out the new electric A7 Sportback, so the future looks promising.

[MacNatalie]

I just got my new A7 3.0T not long ago, and hearing about its discontinuation is a bit disappointing—after all, it accelerates fast and has amazing driving dynamics. But when I think about it, there are probably multiple reasons. Emission regulations have gotten stricter, and Audi has to prioritize producing cleaner cars, like the e-tron GT. Cost is also a factor—the 3.0T engine is expensive to develop and maintain, and if sales can’t keep up, it gets discontinued. Market demand has shifted, with consumers now preferring fuel-efficient and hybrid options, so Audi introduced a new four-cylinder hybrid to replace it. I’ve seen a lot of discussions on forums, and many agree this is a normal step in automakers’ transitions. But as an owner, I’d recommend regular maintenance to avoid parts shortages. Overall, Audi is still upgrading its product lineup, so it’s not all bad news.

[DeKingston]

Audi discontinued the A7 3.0T primarily to adapt to the electric wave. The market is rapidly shifting towards eco-friendly transportation, with EV sales surging. Audi is investing in new platforms like the PPE architecture, focusing on pure electric and plug-in hybrid technologies. Although the 3.0T was reliable, it couldn't meet the latest emission standards, as European regulations are tightening. Audi's strategy is clear: by 2030, most models will be electrified, and phasing out old engines makes room for innovation. Meanwhile, the SUV trend has impacted sedan demand, making the launch of the e-tron series a smarter move. As someone following the industry, I see this as a positive transformation that won't affect brand loyalty.