Why Was the 2021 Geely Vision X3 Discontinued?
1 Answers
Reasons for the discontinuation of the Vision X3: The Geely brand will fully transition to the CMA platform in the coming years, launching six main models (such as the Xingyue, Xingyue L, and Xingrui) based on this platform, while retaining two BMA models and several other non-mainstream products. The Vision X3 and other low-end models were only short-term strategies, and as consumer demand upgrades, such products will gradually phase out of the market. Here are the relevant details: 1. Lack of Competitiveness: With the introduction of the BMA1 and CMA platforms, as well as competitive models like the Borui, Boyue, and Emgrand, consumers have gradually developed an outdated impression of the Vision X3. Coupled with the market downturn caused by its old branding, the Vision X3 will gradually exit the stage. 2. Retained Models: Not all Vision series models have been discontinued. The compact SUV Vision X6, with its affordable price point for a small SUV, has won consumer favor, securing a spot in the top 20 sales rankings for domestic SUVs. Additionally, the newly added 1.4T 6AT powertrain has further enhanced its market competitiveness. This is why the Vision X6 has been retained in the market competition among new products. 3. Replacement Model: According to media reports, the new model replacing the Vision, codenamed SS11, is positioned as an entry-level compact sedan or small car. Its competitive advantages will focus on aspects like cost-performance ratio and size, aiming to capture market share from AO-class sedans.
