Why was the 2021 Geely Vision X3 discontinued?
1 Answers
2021 Geely Vision X3 was discontinued for the following reasons: In the coming years, the Geely brand will fully transition to the CMA platform, launching six main models (including Xingyue, Xingyue L, and Xingrui) based on this platform, while retaining two BMA models and several other non-mainstream products. Entry-level models like the Vision X3 were only short-term strategies, and as consumer demand upgrades, such products will gradually phase out of the market. Below is an extended explanation: 1. Lack of Competitiveness: With the introduction of the BMA1 and CMA platforms, as well as competing models like Borui, Boyue, and Emgrand, consumers have gradually developed an outdated impression of the Vision X3. Coupled with market stagnation caused by its aging branding, the Vision X3 is gradually exiting the stage. 2. Retained Models: Not all Vision series models have been discontinued. The compact SUV Vision X6, with its affordable pricing akin to small SUVs, has won consumer favor, securing a spot in the top 20 of domestic SUV sales rankings. Additionally, the newly added 1.4T 6AT powertrain has further enhanced its market competitiveness. This is precisely why the Vision X6 has been retained in the market battle for new products. 3. Replacement Model: The new model replacing the Vision is codenamed SS11, positioned as an entry-level compact sedan or small car. Its competitive advantages will focus on cost-performance ratio, size, and other aspects, aiming to capture market share from AO-class sedans.
