Why was the 2020 Geely S1 discontinued?
3 Answers
2020 Geely S1 was not discontinued. Relevant introduction is as follows: 1. Overview: The Geely S1 model is a crossover SUV. The new car's interior adopts Geely's new family design style, positioning it as a crossover SUV model. The dashboard features abundant arched lines. The interior mainly uses dark colors, with brown leather covering parts of the dashboard. 2. Interior: For the dashboard, the Geely S1 is equipped with an 8-inch multimedia screen, surrounded by touch-sensitive buttons for a more integrated look. Additionally, the new car features a three-spoke multifunctional flat-bottom steering wheel and a combination instrument panel with a 7-inch trip computer display.
I heard that the Geely S1 was discontinued in 2020, and I know quite a bit about it. I think the main reason was poor sales performance and fierce market competition. As a compact sedan, the S1 did okay when it was first launched in 2017, but later when SUVs became popular—like the Geely Boyue, which sold like hot cakes—consumers started preferring larger space and higher configurations, making the S1's positioning seem outdated. The company needed to optimize its product lineup, discontinuing underperforming models to reduce losses and freeing up resources to develop new energy vehicles like the Geometry series. I’ve noticed that many owners reported the S1’s fuel consumption wasn’t particularly low, and the space was somewhat insufficient, which accelerated its phase-out. Actually, discontinuing car models is quite common, especially for small-displacement vehicles affected by environmental policies. Geely likely shifted its focus to best-selling models. Consumers didn’t lose out much—used S1s are still available in the second-hand market, and parts and maintenance services remain accessible, so usage isn’t affected.
I've driven a Geely S1 for several years, and it's no surprise to me that it's been discontinued. Small sedans haven't been very popular in recent years, as everyone's been leaning towards SUVs, considering them more practical and hassle-free. Geely probably analyzed market data and found the S1's sales figures less than ideal, with thin profit margins, so they decided to discontinue it to focus on mainstay models like the Emgrand. It's part of the company's strategic adjustment—reducing the number of models to operate more efficiently. In the long run, this benefits brand development and avoids resource waste. I remember the S1 had a novelty factor when it first launched, but its design and technology updates were slow. Competitors like the BYD F3 innovated faster, leaving the S1 behind. But don't worry, discontinuation doesn't mean disappearance. Maintenance shops and spare parts inventories are sufficient, so existing owners can keep driving without issues. The market is always changing, and model turnover is just the natural order of things.