Why Was New Baojun Discontinued?
1 Answers
Due to consumers' lack of interest in New Baojun products and concerns about their product capabilities; on the other hand, although there was a price gap between the new and old Baojun models, there was severe overlap, which disappointed increasingly car-savvy consumers. Ultimately, this led to dismal sales of New Baojun, resulting in its discontinuation. Below is an introduction to Baojun: 1. Brand: Baojun is an independent automotive brand created by SAIC-GM-Wuling in 2010. The name 'Baojun' originates from the original meaning of 'Jun,' which refers to a fine steed, symbolizing people's most beloved steed. Baojun fully integrates the superior resources of SAIC, GM, and Wuling, positioning itself as a 'Reliable Partner' with a brand ethos of 'optimism and progress, steadiness and reliability, and shrewd confidence.' It aims to provide consumers with an automotive brand that offers 'international standards and high reliability, low ownership and usage costs, maximizing customer value, and exceeding customer expectations.' 2. Vehicle Models: On August 9, 2011, Baojun's first model, the Baojun 630, was officially launched, positioned as a 'New International Quality Family Sedan.' It boasts four major assurances: international design quality, global procurement quality, GM manufacturing systems, and GM global testing. From product development and design to component selection, including vehicle production validation and subsequent marketing channels, it strictly adheres to GM's global standard systems, earnestly building a 'Reliable Partner' brand that consumers can trust.
