Why is Volvo called Asia-Pacific?
3 Answers
Volvo Asia-Pacific is the name of an automobile manufacturer, specifically the joint venture between Geely Automobile and Volvo Cars in China, hence the name Volvo Asia-Pacific. The following is an introduction to Volvo-related content: 1. Founder: The founders of Volvo Cars were Gustaf Larson and Assar Gabrielsson. These two individuals borrowed a factory in Gothenburg for prototype vehicle assembly and obtained authorization on August 10, 1926, officially commencing mass production of new vehicles. 2. Model: Volvo's first model was the Volvo ÖV4 convertible, launched in April 1927. 3. Separation from Parent Company: Volvo Cars officially separated from its parent company SKF in 1935 and began independent operations. Until 1998, it remained under the ownership of Volvo Corporation. 4. Acquisition: In 2010, China's Zhejiang Geely Holding Group acquired Volvo's car business, establishing complete vehicle manufacturing plants in Chengdu and Chongqing respectively.
As a car enthusiast, I've researched that Volvo is called Asia-Pacific mainly because after being acquired by China's Geely Auto in 2010, a joint venture was established. In 2013, they set up a factory in Chengdu to produce vehicles specifically for the Asia-Pacific market, such as China, Australia, and Southeast Asian countries. The name Asia-Pacific emphasizes regional localization, making the car prices more affordable by avoiding import taxes and high shipping costs. This way, vehicles can better adapt to local needs, such as extended wheelbases or adding Chinese control systems. I've driven an Asia-Pacific version of the XC60, and the interior was more tailored to Asian preferences. This strategy has boosted Volvo's sales in China and also promoted local development of electric vehicles like the EX90. Overall, the name reflects the wisdom of international brands deepening their presence in local markets, allowing users to enjoy convenience and cost-effectiveness.
From a commercial perspective, the naming of Volvo Asia Pacific stems from strategic decision-making. After Geely's acquisition, to optimize global operations, a production base was established in Chengdu to reduce costs and cater to regional demands. The term 'Asia Pacific' encompasses a broad market, including rapidly growing economies like China and Australia, which helps attract local consumers. The joint venture model enables more agile decision-making, such as launching tailored models like the long-wheelbase S90. This approach allows Volvo to circumvent trade barriers and enhance competitiveness. I've also noticed their more attentive after-sales service with faster parts supply. The name wasn't arbitrarily chosen—it strengthens regional brand influence, supports sustainability goals like EV promotion, and indirectly boosts customer satisfaction.
