Why is there no Cadillac in Europe?

[DeKaleb]

Europe does not have Cadillac because this rugged American luxury car, as perceived, is difficult to align with the local understated and frugal consumption philosophy and narrow streets. Here are some details about Cadillac: 1. European market's perception of Cadillac: American brands have relatively low recognition in Europe, where the hierarchy of car brands in the minds of Europeans is European brands, followed by Japanese and Korean brands, and then American brands. European market users are particularly discerning about new car handling, fuel consumption, and craftsmanship. 2. Reasons for the absence of Cadillac in Europe: Even if Cadillac achieves dual superiority in fuel economy and handling, and its ATS luxury sedan and large CTS model, specifically designed for the European market, have reached parity with European cars in various aspects, the deeply entrenched prestige of German luxury brands in their home market is hard to shake. Cadillac could only muster its strength here, only to wane and then exhaust.