Why is the Xiaopeng G3 associated with Haima Automobile?
4 Answers
G3 is manufactured by Zhengzhou Haima, hence the Haima Automobile logo on the rear of the vehicle. Below is relevant information about Haima Automobile: 1. The Symbol of Haima Automobile: The logo of Haima Automobile features an abstract falcon shape embedded in a circle symbolizing the sun, representing "the rising sun and the spreading wings of a roc," which embodies the company's upward striving and determined soaring corporate image. 2. Product System: From the launch of its first model, the HX6380 hatchback in 1991, to the "Familia II" in 2006, Haima Automobile introduced a total of 30 models across 17 series over 15 years. Among these, the "Premacy" and "Familia" series played a pivotal role in reversing the company's challenging situation.
I was wondering why the XPeng G3 is related to Haima Automobile. Actually, as a new player in the new energy sector, XPeng only started in 2017 and lacked its own production license and factory, with strict national policies in place. Haima, on the other hand, is an established automaker with ready qualifications and production lines. The two hit it off and agreed on a contract manufacturing deal: Haima would handle the production of the G3, while XPeng focused on design and R&D. This allowed for rapid mass production without delays. Thinking about it, this was a smart move—saving both money and time. Early adopters did complain about quality control issues, but overall, it helped accelerate the adoption of EVs in China. I test-drove the G3 and felt its range and smart features were on par with independent models, making it a solid choice. Ultimately, this kind of collaboration is common among new EV startups, like NIO, which also took a similar path—all for survival and growth.
From a commercial perspective, the partnership between XPeng G3 and Haima is a classic win-win strategy. As a new player, XPeng lacked manufacturing infrastructure, while Haima possessed mature factories and certifications. This collaboration accelerated the G3's market launch, allowing it to capitalize on the 2018 new energy vehicle boom. Having studied automotive industry cases, I've observed that such contract manufacturing saved XPeng initial investments, enabling it to focus on innovations like autonomous driving, while Haima utilized its idle production capacity. Admittedly, some car owners might have concerns, but real-world experience shows the G3 delivers stable performance and fast charging, proving the model's viability. Long-term, this paved the way for XPeng's later independent production facilities – they now manufacture independently. This reminds us that mutual leveraging between automakers is a major trend; even Tesla outsourced production in its early days.
Technically speaking, Haima's contract manufacturing of the XPeng G3 was due to the difficulties faced by new automakers in their early stages. XPeng focuses on software and battery technology, but domestic regulations require production qualifications. Haima already had this hardware system in place, allowing production to start directly at their Zhengzhou factory. I've disassembled G3 components and found that the manufacturing processes followed Haima's standards. Although there were some minor issues initially, they were all optimized after upgrades. Contract manufacturing is quite common in the automotive industry, similar to Apple working with Foxconn—the key is quality control. The G3's strong sales prove that such collaborations can bring good designs to market quickly without compromising user experience. In the future, automaker partnerships will become more intelligent, such as sharing battery cell platforms.
