Why is the white Sylphy more expensive?
1 Answers
This phenomenon is quite common in 4S stores nationwide. Ultimately, this price markup strategy is determined by the market, meaning consumers prefer white cars, leading to a situation where the Sylphy is in short supply, and the price of white Sylphy naturally rises accordingly. Additionally, the pearl white paint is evidently more expensive than paints of other colors, both in terms of raw materials and manufacturing processes. In reality, these are not the main points. The key is that white car paint easily captures the hearts of those who prioritize appearance, making the price increase seem justifiable. Below is additional information: 1. Advantages of white: White cars are less likely to appear dirty because dust is grayish-white rather than black. Grayish-white dust on a white car body is naturally less noticeable than on a black one. White is an expansive color, making the car body appear larger, suitable for various car models and also ideal for personalized modifications. From an aesthetic perspective, white can sometimes represent a sense of beauty. White cars are more conspicuous on black asphalt highways, thus having a relatively higher safety coefficient and a lower likelihood of accidents. At night, white cars have a higher reflectivity than black ones, making them more recognizable. 2. Resale value: Resale value is closely related to market share. Generally, the new Sylphy in black, white, and silver retains its value the best, mainly because these three colors have the highest appeal among consumers. White and silver are less prone to fading over time, and scratches are less noticeable. Even minor scratches are easy to touch up, making these colors more popular than other color variants of the same model. As for more unique colors, caution is advised. For example, colors like red have a relatively smaller user base, leading to slightly lower market prices for such cars.
