Why is the Volkswagen Tacqua so cheap?
1 Answers
Tacqua, as a new compact SUV under the Volkswagen brand, is priced between 114,900 and 159,900 yuan, with the entry-level model starting at just over 100,000 yuan. It is relatively inexpensive due to high modularization saving significant costs, a variety of powertrain options, and average interior materials. The main reasons for Tacqua's affordability are as follows: 1. High modularization saves substantial costs; Tacqua's engine, chassis, and even exterior and interior designs are products of modularization, which is why Volkswagen cars often give a very similar impression. Modular production means various components can use the same molds and standards, saving considerable costs in R&D and design, allowing the vehicle's pricing to be lower than competitors and offering greater discounts. 2. A variety of powertrain options; Tacqua offers three powertrain choices: 1.5L, 1.2T, and 1.4T. From the powertrain configurations across different models, it's clear that the 1.5L version is the main focus. Considering that the engine accounts for a significant portion of a car's cost, savings here can elevate the vehicle's configuration level, which is why Tacqua's entire lineup is well-equipped. 3. Average interior materials; Compact SUVs from joint-venture brands generally use average materials and craftsmanship, naturally aimed at cost savings. Inside the Tacqua, most touchable areas are made of soft-touch plastic materials, which, despite some texture, still feel very plasticky.
