Why is the Volkswagen Tacqua so affordable?
1 Answers
As a new compact SUV under the Volkswagen brand, the Tacqua's price, including dealer discounts, is relatively more affordable compared to its same-segment rival, the Honda HR-V's suggested retail price. The reasons for the Tacqua's lower price are as follows: 1. High modularization significantly reduces costs The Tacqua's engine, chassis, and even exterior and interior styling are products of modular design. This is why Volkswagen vehicles often give a very similar impression. Modular production means various components can use the same molds and standards, saving considerable R&D and design costs, allowing the vehicle's pricing to be lower than competitors and offering greater discount margins. 2. Diverse powertrain options The Tacqua offers three powertrain choices: 1.5L, 1.2T, and 1.4T. From the powertrain configurations across different trims, it's evident that the Tacqua primarily focuses on the 1.5L version. Considering that the engine accounts for a significant portion of a vehicle's cost, savings here can elevate the vehicle's configuration level by a tier. This explains why the Tacqua's entire lineup is well-equipped. 3. Interior materials: Among compact SUVs from joint-venture brands, material quality and craftsmanship are slightly inferior, naturally aimed at cost-saving. Inside the Tacqua, most touchpoints are made of soft-touch plastic materials. Though textured, they still convey a strong plastic feel.
