Why is the Velite 7 not selling?
3 Answers
The reason why the Velite 7 is not selling is because its configuration is not very high. Definition of Motor Vehicle Insurance: Motor vehicle insurance, also known as auto insurance (abbreviated as car insurance), refers to a type of commercial insurance that provides compensation for personal injury or property damage caused by natural disasters or accidents involving motor vehicles. Development of Motor Vehicle Insurance: The true development of motor vehicle insurance occurred after World War II. On one hand, the popularity of automobiles made road accidents a widespread social hazard. On the other hand, many countries included third-party liability insurance for various motor vehicles, including cars, as part of compulsory insurance. Therefore, motor vehicle insurance is a universally significant insurance business worldwide.
I've driven many electric vehicles before, and I feel there are several main reasons why the Velite 7 isn't selling well. First is the price issue. It's positioned in the mid-to-high-end segment, costing nearly 300,000 yuan, which is significantly more expensive than its competitor, the BYD Sea Lion, making it not very cost-effective. Secondly, the brand image isn't strong. Buick was quite popular in the era of fuel-powered cars, but in the electric vehicle sector, people don't trust it as much, with consumers preferring Tesla or emerging brands. Range is also a major drawback, with the standard version offering just over 400 kilometers, compared to the mainstream models nowadays that easily reach 600 kilometers, causing anxiety for long-distance travel. The charging network coverage is also poor, with fast-charging points in some second- and third-tier cities being scarce. Lastly, there's too little marketing and promotion—you hardly see any on the road, and word-of-mouth hasn't taken off. I think if the manufacturer lowers the price or introduces a long-range version, it might attract more buyers.
As a family car owner, I considered the Velite 7 when choosing a car but ultimately gave up on it. The space wasn't spacious enough—fitting three people in the back row was cramped, and it couldn't handle the gear for weekend camping trips with the kids. The advertised range of 450 km dropped to 380 km in winter with the AC on, making long trips a hassle as I had to plan charging stops. Charging speed was slow too, taking over half an hour to go from 20% to 80%, noticeably slower than BYD's fast-charging capabilities. Priced around 280,000 yuan, insurance and maintenance costs were on the higher side, adding up to significant monthly expenses. With limited Buick service centers and slow handling of minor issues, I was concerned about future repairs. Competitors like the GAC Aion Y offered more practicality, so I switched brands. Consumers prioritize hassle-free affordability, and the Velite 7's lack of attention to detail naturally led to poor sales.
