Why is the Velar called the 'Starburst'?
3 Answers
The naming of the all-new Range Rover Velar inherits Land Rover's spirit of exploration, defining the future technological direction and development of SUVs. Below are the specific details about the Land Rover Velar: 1. Vehicle Positioning: The Land Rover Velar is an SUV model launched by Land Rover. 2. Interior Features: Equipped with a 12.3-inch full LCD dashboard, dual 10-inch central control screens (upper and lower), and an enhanced entertainment system. 3. Powertrain Options: The model offers three powertrain variants—a 2.0T high/low-power engine and a 3.0T V6 supercharged engine. The high-power 2.0T engine delivers a maximum output of 221 kW with a peak torque of 365 Nm, while the 3.0T engine produces a maximum output of 280 kW and a peak torque of 450 Nm.
I always enjoy delving into the origins of car names, and the story behind the Velar being called 'Xing Mai' is quite fascinating. Velar itself is a series under the Land Rover Range Rover, with its name tracing back to the 1960s prototype vehicle, which used the code name 'Velare' during testing to conceal its identity, meaning 'to cover' or 'to hide.' When introduced to the Chinese market, the brand cleverly named it 'Xing Mai,' blending Chinese elements seamlessly: 'Xing' (星) refers to the dazzling LED headlight design, which sparkles like stars when activated at night, creating a futuristic feel; 'Mai' (脉) represents the car's smooth body lines resembling veins, highlighting its dynamic artistry. This name not only catches the eye but also reinforces the image of a premium SUV, culturally symbolizing exploration and connection, making it easier to remember and resonate with. I believe the stories behind car names often reveal brand wisdom, and 'Xing Mai' successfully transforms mechanical aesthetics into romantic poetry.
In my recent study of automotive design, I discovered the profound significance behind the Chinese name 'Xing Mai' for the Velar. The design team started with the car's body—the streamlined silhouette and unique headlight clusters create a visual effect reminiscent of flowing galaxies: 'Xing' (star) is inspired by the matrix LED light array, arranged like a starry sky; 'Mai' (vein) derives from the extended side waistline resembling the earth's meridians. Land Rover aims to convey a message of environmental consciousness and futuristic vision. While 'Velar' is the minimalist English codename, the Chinese version 'Xing Mai' leverages these elements to resonate with local consumers, transforming the car from a cold machine into something more relatable. As a design enthusiast, I admire this naming strategy—it humanizes technological sophistication. For instance, driving at night feels like navigating under a canopy of stars, forging an emotional connection far beyond what conventional SUV names can offer.
