Why is the Toyota Alphard so expensive?
1 Answers
Alphard Hybrid's high pricing is primarily attributed to three factors. 1. Celebrity effect quickly boosted Alphard's popularity, laying the foundation for its hot sales. The Alphard first became known to Chinese people in Hong Kong, where it served as the daily work vehicle for many celebrities. As stars were frequently seen traveling in Alphards, over time this increased the model's visibility, gradually cementing in people's minds the association between Alphards, celebrities, and high-end executive vans. 2. Toyota's quota allocation system exacerbated the supply shortage in the market, with only 500 units allocated monthly to mainland China. 3. Strong safety and comfort features that are highly competitive in its class. The Alphard's two near-flat rear airline-style seats with leg rests are difficult to replace.