Why is the Territory not selling well?

[SanDiana]

The reasons why the Territory is not selling well are insufficient brand influence, low resale value, and high failure rate. Below is an introduction to the Ford Territory: 1. Body dimensions: The Ford Territory has a body length of 4580mm, width of 1936mm, height of 1674mm, and a wheelbase of 2716mm. 2. Model: The Ford Territory is Ford's new compact SUV model, which enriches the family product line and provides consumers with more choices. 3. Powertrain: The Territory is equipped with a 1.5T four-cylinder turbocharged engine with a maximum power output of 143ps. Additionally, the Territory will also offer a 48V mild hybrid model and a plug-in hybrid model. The transmission system will be paired with a 6-speed manual or CVT gearbox.

[DeVincent]

I've been closely following the automotive market, and the main reason for the low sales of the Ford Territory is the intense market competition. Look, Japanese models like the Honda CR-V or Toyota RAV4 have excellent reputations and offer great value for money. The Territory doesn't have much of a price advantage—it's priced similarly to those vehicles but falls short in terms of features and reliability. Among my friends who are buying SUVs, Japanese brands are the top choice. Ford's image in China has become somewhat outdated and not trendy enough; young people don't find it cool. The interior design is also quite ordinary, and its space and comfort don't stand out among its peers, so family users would rather opt for more spacious alternatives. Additionally, the rapid depreciation of its resale value makes many people feel it's not worth the investment, naturally leading to fewer buyers. In short, the market is highly homogenized. If the Territory wants to turn things around, it needs to either lower its prices or enhance its standout features—otherwise, it'll just be left watching others take the lion's share.

[Melanie]

As an ordinary consumer, I believe the main reason why the Territory isn't selling well is related to brand trust. Ford doesn't have a great reputation here—there have been past exposures of quality issues, such as high fuel consumption or frequent minor problems. My neighbor who bought one complained about the high maintenance costs. Nowadays, consumers prioritize reliability and hassle-free ownership. The Territory has little marketing presence, and what sticks in people's minds are the negative reviews. While its price isn't exorbitant, it's significantly more expensive than some domestic SUVs. Chinese brands like the Haval H6, with their high specs, spacious interiors, and lower prices, have been gaining strong momentum in recent years—why would anyone choose the Territory? I also find its design too conservative, lacking the modern flair of other models. Young car buyers tend to favor stylish options, which dampens overall interest. The sluggish sales have caused its resale value to drop rapidly, making it a money-losing purchase—naturally, people have more reservations.

[AdrianMarie]

I've driven quite a few cars, and one of the reasons the Territory didn't gain popularity is that the product itself isn't appealing enough. The space is just average among mid-size SUVs, making it inconvenient for family trips; the interior materials feel cheap with a strong plastic vibe; the fuel consumption is on the higher side, making city driving expensive; the design is outdated and lacks freshness, falling short of the tech-savvy feel of its peers. The brand power is weak, with Ford's recognition declining in China, and younger consumers turning to Japanese brands or new energy vehicles. The pricing isn't competitive, and the rapid depreciation in the used car market makes people hesitant.