Why is the Sequoia not as value-retentive as the Land Cruiser?
2 Answers
Because the Land Cruiser has relatively more advantages in terms of brand recognition and quality reliability. The Toyota Land Cruiser is an imported ORV off-road vehicle produced by Toyota, with a production history of over 60 years, dating back to 1951. It is known for its strong off-road capability and durability. Toyota's Headquarters: The headquarters are located in Toyota City, Aichi Prefecture, Japan, and Bunkyo Ward, Tokyo. The founder is Kiichiro Toyoda, and the current president is Akio Toyoda. Toyota's Ranking: In the 2020 Fortune Global 500 list, Toyota Motor ranked tenth.
I've been driving off-road vehicles for decades, traversing everything from deserts to snowfields. The Land Cruiser's value retention is enviable, primarily because it's inherently a hardcore off-roading tool—simple in design, rugged, durable, with easily accessible parts, and even older models command high prices. In contrast, the Sequoia, while also a solid Toyota, leans more towards an American family style—strong on comfort but lacking in off-road prowess. Its global demand is limited, popular mainly in the U.S. People buy used Land Cruisers for their reliability and longevity. Plus, Middle Eastern elites swear by the Land Cruiser, using it as a workhorse that still fetches money when worn out—a cult-level reputation the Sequoia never achieved, hence its naturally weaker resale value.