Why is the sales volume of Bestune T99 so low?
3 Answers
The reason for the unsatisfactory sales volume of Bestune T99 lies in the manufacturer's insufficient promotional efforts and lack of price concessions. At the same time, the competing Haval brand has greater influence. Additionally, as a mid-to-large-sized SUV, the sluggishness of this market segment is also a significant factor. Below is the relevant introduction of Bestune T99: Body dimensions: The overall vehicle length is 4800mm, width is 1915mm, height is 1685mm, and the wheelbase is 2870mm. Power performance: Bestune T99 is equipped with a 2.0T CA4GC20TD-32 engine, with a maximum torque of 340N·m and horsepower reaching 224PS. Both the cylinder block and cylinder head are made of aluminum metal, offering good heat dissipation performance, and it is matched with an AT transmission.
I believe the reason for the low sales of the Bestune T99 may be related to its awkward position in the market as a mid-size SUV. Having driven for nearly ten years and interacted with many domestic car brands, I’ve noticed that although Bestune is a brand under FAW (China First Automobile Works), its popularity and reputation haven’t caught up with brands like Geely or Haval. Car buyers usually prioritize brand trust, and Bestune is relatively weak in this aspect. Additionally, the T99’s design and features aren’t particularly outstanding—for instance, it uses an older engine with relatively high fuel consumption, while competitors like the Haval H6 or Changan CS75 offer similar prices but with newer, more fuel-efficient options. The market is extremely competitive now, with an overwhelming number of SUV choices. Consumers are easily drawn to big brands and promotions, but Bestune’s marketing presence is limited, leading to fewer test drives and discussions. In the long run, if the brand doesn’t strengthen its unique selling points or introduce electric versions, sales may struggle even more. Consumers prioritize cost-performance and peace of mind, and the Bestune T99 hasn’t delivered enough standout features in these areas, making it easy to overlook.
From an industry perspective, the sluggish sales of the Bestune T99 primarily stem from intense competition and branding strategy issues. Having worked in the automotive sector for over a decade, I've observed that Bestune, as a mid-size SUV, has consistently struggled to find its positioning. Its pricing isn't cheap—entry-level models start at over 100,000 RMB—yet it lacks standout advantages in terms of features and technology. For instance, its smart driving capabilities fall short compared to new energy vehicle models like XPENG. In the market, joint-venture brands such as the Volkswagen Tiguan L and popular domestic models like the Geely Boyue have siphoned off too much customer traffic. Bestune's promotional efforts are insufficient, and its dealership coverage is limited, leaving many potential buyers completely unaware of it. Additionally, the Bestune brand image is perceived as old-fashioned, while younger consumers prefer trendy designs. The T99's conservative styling and a less extensive after-sales network compared to major automakers further diminish its appeal. My suggestion is for Bestune to adopt more aggressive marketing tactics or implement price reductions to boost sales; otherwise, it will continue to lose ground in this red ocean market.
