Why is the Roewe i5 so cheap?

[McValentina]

There are several reasons why the Roewe i5 is inexpensive: Rooted in the mid-to-low-end vehicle market: First, as a domestic brand, Roewe has always focused on the mid-to-low-end vehicle market. Therefore, the positioning of the Roewe i5 itself is not high. The car's performance is average in terms of power, and its interior configuration, craftsmanship, space, and other aspects are only at the mainstream level of entry-level compact sedans. Lack of brand influence: Secondly, Roewe's brand influence is insufficient. Although the Roewe brand was once half a level higher than its competitors, with the rise of numerous domestic brand models in recent years, Roewe's brand advantage has gradually been overtaken. As a result, the brand continues to lower prices and promote sales to enhance market competitiveness—simply put, it fears that no one will buy it if it's priced too high.