Why is the Outlander so cheap?
2 Answers
Because the imported version of the Outlander is relatively expensive, it has very low competitiveness compared to the already domestically produced RAV4 and CR-V. At the same time, the appeal of the Mitsubishi brand is not as strong as it used to be. In order to gain a foothold in the compact SUV market, it had to adopt a high cost-performance strategy. Therefore, after domestic production, the Outlander was deliberately priced at a low level, at least much lower than other joint-venture models in the same class. This is how the market works—cheaper products tend to have stronger competitiveness. Here is an introduction to the Outlander: 1. Interior: The steering wheel features a currently popular four-spoke design with adjustable height, but for drivers around 1.7 meters tall, this design can easily block the turn signal indicator on the dashboard. The circular air vents and T-shaped instrument panel echo the Outlander's "unique" design concept. 2. Engine: The Outlander is equipped with a 2.4-liter Mitsubishi 4G64S4M 16-valve multi-point fuel injection gasoline engine, with a maximum power of 99KW, which is lower than that of the CR-V and Paladin, and a maximum torque output of 201 N·m.
The Outlander is relatively inexpensive mainly due to its weaker brand appeal and conservative configurations. I purchased this model two years ago and found the price indeed lower. It offers spacious daily use and fuel efficiency, though it lacks high-tech features like smart infotainment systems or large screens. The entertainment system is simple, and the design leans towards an older, slower-updated style, unlike the more fashionable Honda or Toyota. Mitsubishi positions itself as a cost-effective brand, controlling costs with mature production platforms and affordable parts, making maintenance easy and inexpensive. Overall, it provides high practicality but competes weakly in the market due to its niche branding, hence the lower pricing to attract budget-conscious buyers.
