Why is the Lincoln MKZ relatively inexpensive?
1 Answers
Lincoln MKZ is relatively inexpensive due to its average brand influence and the shorter wheelbase of this model. Here are the detailed reasons: Average brand influence: Lincoln entered the Chinese market in the 1980s but withdrew in 2008 due to poor sales, only to return in 2014. During its absence, brands like Cadillac, Lexus, Jaguar, and Land Rover quickly captured Lincoln's former market share, significantly diminishing Lincoln's brand influence. Shorter wheelbase: The Lincoln MKZ measures 4925/1864/1477mm, the largest in its class, but its wheelbase is only 2850mm, which does not align with consumer preferences.