Why is the Lexus ES260 less popular among buyers?
1 Answers
The reason is that the starting price of the entry-level ES260 model reaches 335,000 yuan, which is 56,000 yuan more expensive than the entry-level ES200 and only 24,000 yuan cheaper than the entry-level ES300h. In terms of cost-performance ratio, the ES260 is actually the least attractive model in the lineup. Additionally, its performance does not significantly improve with the higher price, which is hard to accept. For example, although the 2.5L engine accelerates faster than the 2.0L version, the driving experience still reflects the more direct feedback of an internal combustion engine, falling short of the 'premium feel' and 'tech-savvy' characteristics of the 2.5L hybrid system. Therefore, choosing the 335,000 yuan ES260 is far less satisfying than opting for an entry-level ES300h. After all, for Lexus, all models released are in mass production, with no issues of low-end models being unavailable. Compared to the ES260, the 300h model offers a hybrid powertrain for just an additional 24,000 yuan. This powertrain provides faster acceleration, a better driving experience, and most importantly, lower fuel consumption. It also comes with a 6-year/150,000 km free maintenance policy. Just the extra two years and 50,000 km of maintenance policy alone can translate to over 10,000 yuan in after-sales value, making the 300h undoubtedly more appealing to buyers.