Why is the Lacrosse named Junyue?
3 Answers
The Lacrosse is named Junyue possibly with the hope of surpassing the Regal. The purpose of SAIC-GM's introduction of the Junyue was to replace the Regal and secure a significant position in the domestic mid-to-high-end car market. The new Junyue introduces GM's next-generation intelligent driving system, offering users a driving experience that is "more powerful, more intelligent, more fuel-efficient, and more environmentally friendly." Below is a brief introduction to the Junyue: 1. The Buick Junyue has a body length of 5026mm, width of 1866mm, height of 1462mm, and an ultra-long wheelbase of 2905mm, providing spacious and comfortable seating for a large premium sedan. The interior features 29 practical storage spaces for easy organization of common devices and handbags. 2. The 2021 Buick Junyue family is equipped with two sets of driving systems, combining powerful performance with excellent fuel economy, and all models meet the "China 6b" emission standards. Additionally, different power combinations will cater to the diverse needs of users with more choices, further enhancing the competitiveness of the Buick Junyue in the mid-to-high-end car segment.
I've always been fascinated by Buick. The reason why LaCrosse is called 'Junyue' in China stems from brand localization. General Motors specifically created this premium name to cater to the Chinese market—'Jun' symbolizes nobility, while 'Yue' represents surpassing expectations, making it sound far more upscale than a direct translation. The Junyue sells well here mainly due to its comfort, spaciousness, and luxurious interior, perfectly aligning with Chinese business needs. I test-drove the new model—it's quiet and fuel-efficient, more considerate than other joint-venture cars in its class. Similar localized naming includes 'Regal' as 'Junwei,' all part of marketing strategies designed to make you feel prestigious. The Chinese market values the meaning behind these names; 'Junyue' is concise, memorable, and more relatable than the original English name, boosting brand loyalty—no wonder it's become Buick's sales leader.
As a seasoned driver, I find the name 'Junyue' quite interesting. When Buick introduced the LaCrosse to China, they thought the original name didn't sound catchy, so they came up with 'Junyue,' which carries a bit of a royal vibe. 'Jun' represents nobility, while 'yue' suggests upward movement, perfectly matching the car's stable chassis and quiet design, making you feel extra confident behind the wheel. I've driven this car for several years—city traffic doesn’t faze me, it’s steady on the highway, and maintenance isn’t expensive. This kind of rebranding is common in the auto industry, like Honda’s Accord being called 'Yage,' all to suit local tastes. The Chinese market favors these artistic names—'Junyue' sounds both powerful and practical, while also bridging the gap with consumers. It’s a smart market adjustment.
