Why is the Jetta VS5's sales volume not high?
1 Answers
Sales are mainly influenced by brand influence, competitive environment, driving experience, and other factors. The low sales volume of the Jetta VS5 is primarily due to the following three reasons: 1. Insufficient brand influence: The Jetta brand was only launched in 2019, and the public's perception of it remains limited to the impression of 'a low-end brand of Volkswagen.' 2. Fierce competition in the market: For consumers choosing vehicles in this price range, practicality and cost-performance ratio are the most important factors. Domestic models in this price range excel in these aspects, offering a wide range of options. As a result, the product strength of the Jetta VS5 fails to stand out. 3. Cheap driving experience: Although the Jetta VS5 has Volkswagen Group's technical support, it only utilizes the manufacturing processes of Volkswagen's low-end models in terms of the three major components (engine, transmission, and chassis) and overall craftsmanship. The Jetta VS5 exhibits a cheap driving experience, particularly in noise insulation, where engine noise and wind noise are notably prominent.