Why is the Haval F7 not selling well?
2 Answers
Haval H7 has experienced quality issues. The specific reasons for low sales are as follows: 1. Target consumer group: The Haval F7 targets younger consumers, but Haval's main audience is still middle-aged individuals aged 35-55. They prefer more mature and conservative models like the Haval H6 over the youthful F7, significantly reducing F7's sales among this demographic. 2. Serious quality issues: Additionally, the F7 faced severe quality problems in 2019, leading to a poor reputation that greatly impacted its 2020 sales.
As a regular car show visitor, I've noticed that the Haval F7 is indeed a rare sight on the roads. Its main issue is its awkward positioning—the 120,000 to 150,000 yuan price range is fiercely competitive, with established rivals like the Changan CS75 PLUS and Geely Boyue offering more balanced configurations. During a recent test drive at a dealership, the sales focus was entirely on the H6, with the F7 even displayed in a corner. Young consumers find its design not trendy enough, while family users consider it less practical than the H6. The used car market highlights this even more, with the F7 losing 30% of its value in just two years. A friend who bought an F7 last year took a painful hit when trading it in. With the recent surge in new energy vehicles, hybrids like the BYD Song are squeezing out the survival space for fuel-powered SUVs.
