Why is the Geometry C Not Selling Well?
4 Answers
The primary reason for the poor sales of Geometry C is the severe lack of brand recognition, while its overall insufficient competitiveness is another contributing factor. Below are relevant details about the Geometry C: 1. Overview of Geometry C: The Geometry C is the first SUV launched by Geometry Auto, Geely Auto Group's mid-to-high-end pure electric vehicle brand. Positioned as a 'truly capable pure electric SUV,' it served as the official designated vehicle for the 2022 Hangzhou Asian Games and is the inaugural platform for the Geometry+ open-source sharing initiative. 2. Geometry C's System: The Geometry C is equipped with the SEM Intelligent Energy Management System, which focuses on five key dimensions—energy storage, energy saving, energy recovery, energy control, and energy enhancement. Through algorithm-centric energy efficiency control, it achieves ultra-low energy consumption, highly precise energy management, and efficient energy recovery. Its range accuracy approaches 100%, with a maximum 40% improvement in low-temperature range performance.
The poor sales of Geometry C may stem from multiple factors. When I was car shopping recently, I considered it but found pricing to be a major drawback. Competing EVs like the Tesla Model 3 or BYD Han offer similar price points while boasting stronger brand recognition and longer range. As a new brand, Geometry C suffers from low awareness—many consumers don't realize it's a Geely subsidiary, undermining trust. The market is crowded with rivals like XPeng P5 or Aion S, which feature superior smart technologies, leaving Geometry C without standout features. Additionally, a friend working at a 4S store mentioned weak after-sales support, sparse service networks, and repair difficulties, all impacting purchase decisions. Overall, during economic downturns when consumers are more cautious, Geometry C's vague positioning and lack of price competitiveness make it naturally less appealing. The manufacturer should boost marketing or launch higher value-for-money variants to revive sales, otherwise it risks being phased out by the market.
Why is the Geometry C selling poorly? I've seen the actual car—the design is quite stylish, but the interior feels average in terms of quality. The power response isn't quick enough when driving, and while the claimed range is 500 kilometers, it drops significantly when using the air conditioning. Compared to other emerging brands like Li Auto or NIO, its charging speed is much slower. The price is on the higher side, starting at around 150,000 yuan after subsidies, and at that price point, consumers can opt for higher-end BYD models or entry-level Teslas, making the Geometry C's value-for-money proposition weak. Nowadays, consumers prioritize intelligent driving assistance systems, but the Geometry C's ADAS features are basic and outdated, lacking standout elements. While environmental awareness is rising, practicality—such as family-friendly space and convenience—takes precedence. The Geometry C's rear seats are somewhat cramped, not aligning with mainstream preferences. High maintenance costs and an uncompetitive battery warranty policy have led many potential buyers to hesitate. Market trends have shifted, and the Geometry C needs an upgrade to enhance its competitiveness.
There are multiple reasons why the Geometry C isn't selling well. Customers often express concerns about unstable range and battery durability when visiting the store. Compared to other EV brands, Geometry C has minimal advertising and low brand awareness, making it hard for people to recognize its strengths. During sales, I've noticed its limited discounts and few promotional activities fail to attract impulse buyers. Consumers tend to favor vehicles with strong safety reputations, but Geometry C lacks standout performance in crash tests or user feedback. Market demands are shifting—young buyers seek tech-forward features while middle-aged consumers prioritize affordability, yet Geometry C satisfies neither. Competitors like BYD offer more comprehensive services and faster maintenance, whereas Geometry C's cumbersome after-sales service drags down sales. Ultimately, the core issue lies in its uncompetitive product strength and outdated market strategy.
