Why is the Ferrari Roma relatively inexpensive?
4 Answers
Ferrari Roma's positioning and equipment configuration are relatively low. Below is an introduction to the Ferrari Roma:1. Exterior: From the released images, although the Ferrari Roma is a brand-new model, its overall style incorporates some 'classical' elements on the basis of the existing Ferrari sports cars, which makes the Ferrari Roma look somewhat 'different' from other Ferrari sports cars. In terms of dimensions, the Ferrari Roma measures 4656*1974*1301 mm with a wheelbase of 2670 mm.2. Performance: The Ferrari Roma is a new model released by Ferrari in 2019, equipped with a 3.9L V8 turbocharged engine, achieving 0-100 km/h acceleration in 3.4 seconds. It is said that the car draws inspiration from the Roman lifestyle of the 1950s-1960s.3. Product Configuration: In terms of power, the new car is equipped with a 3.9-liter V8 twin-turbocharged engine paired with an 8-speed DCT dual-clutch transmission, achieving 0-100 km/h in 3.4 seconds and 0-200 km/h in 9.3 seconds. Ferrari released new cars more frequently in 2019 compared to previous years.
The reason why the Ferrari Roma is relatively affordable within the brand's lineup, in my opinion, reflects Ferrari's new market strategy. As someone who has long followed supercars, I've noticed that the Roma is positioned as an entry-level model, specifically targeting first-time Ferrari buyers. It features a front-engine layout and shares the foundational platform and 3.9-liter V8 twin-turbo engine with the Portofino M, significantly reducing costs compared to mid-engine models like the 812 Superfast or SF90—engine production is simplified, parts are more universal, and specialized V12 production facilities aren't required. Performance-wise, the Roma's 620 horsepower may not be as aggressive as top-tier models, but it's better suited for daily driving, with a more elegant and less aggressive body design, which cuts down on R&D and material expenses. Priced at around $200,000 overseas and approximately 2 million RMB domestically, it's nearly a million cheaper than the 488 GTB, yet it retains Ferrari's sense of luxury and driving essence. This strategy allows more people to join the brand at a lower threshold, expanding market share, while other sports car brands like Lamborghini also offer similar entry-level models, such as the Huracan.
Having worked in an auto repair shop for over a decade, I've serviced quite a few Ferraris. Why is the Roma more affordable? It mainly comes down to cost considerations. Its engine is the F154 series V8, shared with Maserati, saving on mold development costs in the manufacturing process and offering stronger parts commonality, making maintenance easier—for instance, the simplified electronic control system and cooling design aren't as high-tech as those in premium Ferraris, reducing technician labor hours. Material-wise, the body uses more aluminum alloy instead of pure carbon fiber, reducing weight while maintaining strength, and the tires and braking system are standard specs, not competition-grade. These production optimizations help control the overall vehicle price without compromising performance, with 620 horsepower and a comfortable suspension setup ensuring driving pleasure. Compared to its supercar peers, it has lower maintenance costs, appealing to budget-conscious customers who still desire the brand. I think this reflects a smart cost-saving approach in mass production strategy.
I'm planning to buy a performance car recently and test drove the Ferrari Roma, finding it offers great value for money. As an average consumer, I consider it relatively affordable among Ferraris because it's positioned as a comfortable GT, not as track-focused as the 488. With its front-mounted V8 engine reducing manufacturing costs, the price becomes more accessible. It's very comfortable for daily driving, with soft suspension tuning and reasonable fuel consumption. Maintenance isn't as expensive as other supercars. Compared to the Porsche 911 which offers similar performance but with less brand premium, the Roma retains Ferrari's prestige while being more affordable. Its stylish design suits urban commuting, delivering a non-pure racing feel - giving me both prestige and practicality. Ferrari uses it to attract new customers, expanding its user base while maintaining the brand's premium image.
