Why is the Emgrand GS mostly purchased by rural residents?
3 Answers
Because the Emgrand GS offers high cost performance. Below are the relevant introductions of the Emgrand GS:1. Configuration: The Emgrand GS Intelligent Connect model is equipped with the new G-Netlink 3.0A intelligent vehicle system, which uses the iFlytek 3.0 intelligent voice system to cover almost all operations of the vehicle, supporting custom wake-up words, music listening, navigation, multimedia, Bluetooth calls, life information queries, etc., all of which can be controlled by voice commands. The Emgrand GS was completed by an international design team led by Peter Horbury, Senior Vice President of Design at Geely Automobile, integrating Chinese elements with modern fashion elements.2. Appearance: In terms of appearance, the overall design of the Emgrand GS has been comprehensively upgraded, featuring Geely's new black logo. Based on the new dynamic bionic aesthetics design, it perfectly combines the dynamic elements of a dancer's strength and grace, making the vehicle more sharp, dynamic, and fashionable, with a more eye-catching appearance. The Emgrand GS offers two styles, Dynamic and Elegant, showcasing both a sharp sporty style and an elegant, stretched style. The Emgrand GS is positioned as a crossover SUV, and its fashionable design clearly targets young consumers, with the family-style grille giving the vehicle higher recognition.
Many people in our village choose the Emgrand GS, and I believe its affordable price is the key reason. With our modest rural incomes and limited car budgets, this car offers great value for money. It has spacious interiors that easily accommodate farm tools, feed, or family outings. The sturdy chassis handles rural dirt roads effortlessly, and maintenance costs are low with affordable parts available at local repair shops. It's also fuel-efficient, saving significant money on gas in the long run, unlike city cars that are more delicate. The brand's reputation has spread in the countryside—everyone praises its reliability and durability. We recommend it to each other, and after purchasing, it makes daily commutes and farm work much easier. Its positioning perfectly fits our needs—low price yet practical—making it a smart choice.
From a market perspective, I believe the Emgrand GS is popular in rural areas because its positioning precisely meets the needs of rural consumers. It's affordable, an entry-level SUV with ample space for versatile use, such as transporting both passengers and goods. Rural buyers have tight budgets but prioritize practicality and durability—this car has a low failure rate, simple maintenance, and widespread service networks in townships. The urban-rural disparity is evident: cities offer more choices with a focus on fashion, while rural areas prioritize affordability and daily convenience. The car's appearance is steady and dignified, aligning with rustic aesthetics, and it's hassle-free and cost-effective to drive. Marketing also emphasizes second- and third-tier markets, and we often consider neighbors' positive reviews when purchasing.
