Why is the BMW M6 rarely seen?

[MacLuke]

Due to poor sales, the BMW M6 has been discontinued since the 2016 model year. The specific reasons are as follows: 1. Price factor: The price of the BMW M6 has deterred many consumers. Even for those who can afford it, older users tend to prefer other luxurious and comfortable models, while younger buyers would rather purchase more stylish and eye-catching sports cars at the same price point. 2. Environmental factors: In the domestic automotive market, performance cars have always been relatively niche. This is not only because China's car culture started relatively late but also due to the dense population, where traffic congestion and speed limits are ubiquitous, leaving very little room for performance cars to shine. As a result, people generally prefer to buy more comfortable and practical models. 3. Insufficient product strength: In terms of product positioning, the main competitors of the BMW M6 are the Mercedes-Benz CLS63 AMG and the Mercedes-Benz CL600. The price of the Mercedes-Benz CLS63 AMG is much cheaper than the M6, not to mention the strong competition from Audi in the market. This has led to the already limited market share being further divided.

[DeEmmanuel]

I've noticed that the BMW M6 is quite rare on the roads, mainly because it's too expensive. As a high-performance sports car, the starting price for a new one is over a million, which is simply unaffordable for most people. The daily expenses are also high, with fuel consumption, insurance, and maintenance costs all significantly higher than those of regular cars. Additionally, BMW produces them in limited quantities. It's based on the 6 Series chassis but isn't a mainstream model, with only limited production in specific years. Practicality is another issue—it has limited space and a small trunk, making it inconvenient for carrying friends or shopping. In comparison, more people opt for more balanced cars like the M3 or X5. Economic factors and limited production make it a rare sight. After driving BMWs for so many years, I've only seen the real thing at auto shows. Spotting one on the street is considered lucky.

[Lance]

As an average car owner, I think the BMW M6 is rare because it's not practical enough. Imagine commuting in traffic every day, squeezing into such a sports car with limited space, and barely fitting a few suitcases. Maintenance is a headache, parts are often out of stock, and it's prone to scratches. Nowadays, new energy SUVs like the BMW iX are trending, favored by younger generations. BMW mainly promotes its family-oriented series, while the M6 is positioned as a high-end model, naturally resulting in low sales—data suggests global annual sales might be under 5,000 units. When I was car shopping, I checked out used ones; their prices drop fast, but the entry barrier remains high. Plus, with the era of fuel cars fading and trends shifting, niche cars like this become even rarer.

[VanAngelina]

When I was engaged in automotive photography, I noticed that the BMW M6 is a rare sight. It boasts strong performance but has a small market presence, with BMW producing limited quantities and annual sales amounting to just a few thousand units. The V8 engine roars impressively, yet its fuel consumption is staggering. Practical issues like cramped space deter potential buyers. Competition from models like the AMG GT diverts customers, and being based on an older platform makes maintenance troublesome. The scarcity of parts drives up second-hand prices, putting it out of reach for the average enthusiast. Compared to the more accessible M4, the M6 is positioned as a higher-end model, primarily found in collector circles but seldom seen on the roads.