Why is the BMW M6 rarely seen?

1 Answers
MacLuke
07/29/25 4:11pm
Due to poor sales, the BMW M6 has been discontinued since the 2016 model year. The specific reasons are as follows: 1. Price factor: The price of the BMW M6 has deterred many consumers. Even for those who can afford it, older users tend to prefer other luxurious and comfortable models, while younger buyers would rather purchase more stylish and eye-catching sports cars at the same price point. 2. Environmental factors: In the domestic automotive market, performance cars have always been relatively niche. This is not only because China's car culture started relatively late but also due to the dense population, where traffic congestion and speed limits are ubiquitous, leaving very little room for performance cars to shine. As a result, people generally prefer to buy more comfortable and practical models. 3. Insufficient product strength: In terms of product positioning, the main competitors of the BMW M6 are the Mercedes-Benz CLS63 AMG and the Mercedes-Benz CL600. The price of the Mercedes-Benz CLS63 AMG is much cheaper than the M6, not to mention the strong competition from Audi in the market. This has led to the already limited market share being further divided.
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