Why is the BMW 6 Series GT Unpopular?
3 Answers
This is determined by its model positioning. The BMW 6 Series GT is a large luxury coupe with higher performance and configurations than ordinary BMW sedans, demanding more in terms of sporty handling and coming with a higher price tag. Its target audience in China is inherently small, and coupled with the need for "import," it naturally doesn't attract many buyers. Below is a detailed introduction to the BMW 6 Series GT: 1. Body Dimensions: The BMW 6 Series GT has a body length of 5103mm, and its wheelbase matches the standard wheelbase version of the 7 Series at 3070mm, so there's no need to worry about the spaciousness inside the car. Despite its fastback design, the use of an inward concave design ensures that rear headroom isn't compromised. 2. Space: The trunk offers a massive and flat luggage space of 610L, easily accommodating four or five 24-inch suitcases, with an additional lower layer design. Such a large trunk space means no issues even for a family traveling for over half a month, embodying the essence of Gran-Turismo. Of course, if needed, folding down the rear seats with one click can expand the trunk capacity by three times—exceeding 1800L, roughly enough to fit a mattress.
I've been following BMW's car series, and the 6 Series GT is niche mainly because its position in the market is a bit awkward. This car is neither a pure sedan nor a full SUV, more like a crossover product, but its design isn't attractive enough. Most people who buy BMW either choose the sporty 5 Series or the highly practical X Series SUVs, leaving the GT stuck in the middle with little advantage. The price isn't friendly either, with a high starting price and expensive maintenance costs, deterring average consumers. I've test-driven it—while the trunk is a bit larger, the overall driving experience isn't as thrilling as the 5 Series. Its marketing is also low-key, with barely any ads, so few people know about it. In short, its vague positioning and low cost-performance ratio have made it a niche model.
When I was considering a car, I thought about the 6 Series GT, but ultimately didn't go for it. The main reason was its lack of practicality compared to other models. For example, its advertised Gran Turismo concept doesn't really help families. Although the trunk space is large, the depth isn't sufficient, making it troublesome to fit items like strollers or large luggage. In terms of price, it just doesn't add up—it's significantly more expensive than SUVs or sedans in the same class, and the fuel consumption is also on the higher side. From a family perspective, people tend to prefer more economical options like Toyota SUVs or Mazda sedans, which are hassle-free and affordable. BMWs come with high maintenance costs, and repairs can be painful if something goes wrong. Similar products on the market, like the Mercedes CLS, have their fans, but the 6 Series GT seems overlooked, with a design that's a bit outdated and not very stylish.
