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Why is the BMW 6 Series GT less popular among buyers?

1 Answers

LaReed

07/29/25 12:28am

BMW 6 Series GT has lower sales due to its high price and lack of competitiveness. Here are the detailed reasons: 1. High Price: The 6 Series is a large luxury coupe with higher performance and configurations compared to regular BMW sedans, demanding better sporty handling. Its price is also higher, and its target audience in the domestic market is already limited. Additionally, being an 'imported' model further reduces its appeal, naturally resulting in fewer purchases. 2. Lack of Competitiveness: The BMW 6 Series does not have a significant advantage over its competitors in the same segment. In terms of pricing and positioning, the BMW 6 Series competes with the Mercedes-Benz CLS series. The top-tier BMW M6 in the 6 Series family faces competition from the Mercedes-Benz CLS63 AMG and CL600. However, the Mercedes-Benz CLS63 AMG is much cheaper than the BMW M6, and the Audi A7 also takes away some market share.

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