Why is the BMW 3 Series in a hurry to release the 2021 model?
3 Answers
BMW 3 Series releasing the 2021 model is a normal facelift, not in a hurry. Here is an introduction to the BMW 3 Series: 1. Introduction: The BMW 3 Series is a new generation sedan product from BMW Group, with a body weight of 1465 kg, a straight 4-cylinder gasoline engine, and dimensions of 4.734 meters, 1.811 meters, and 1.455 meters. 2. Interior highlights: In terms of interior, the new BMW 3 Series long-wheelbase version basically follows the main design of the overseas model. For example, the new floating LCD screen is paired with the new electronic gear lever and the M-branded three-spoke multifunction steering wheel.
I think BMW is rushing to launch the 2021 3 Series mainly because the market competition is too intense. Due to the impact of the pandemic in 2020, overall car sales declined, and both the Mercedes-Benz C-Class and Audi A4 updated their configurations ahead of schedule, leading to fierce price wars. BMW doesn’t want to fall behind and needs to quickly introduce new models to maintain freshness and brand image. The new 2021 version includes some minor design changes, such as adjustments to the grille size and updates to the wheel styles, making the car look more youthful to attract younger buyers. There’s also the demand for consumption upgrades—many people, having been cooped up during the pandemic, rush to buy new cars as soon as they’re released. This strategy is quite effective, as the sales of the BMW 3 Series surged immediately. However, I think frequent updates will cause used cars to depreciate faster. For existing owners planning to change cars, this might actually be an opportunity.
As a tech-savvy car owner, I noticed that BMW's early release of the 2021 3 Series is aimed at keeping up with technological upgrades. The 2020 model's iDrive system was criticized for being slow, so the new version comes with an upgraded infotainment system that loads faster, operates more smoothly, and adds wireless CarPlay functionality. This addresses consumer demands for smart driving features, with optimizations like adaptive cruise control and blind-spot monitoring. Compared to Tesla, BMW's moves are a bit slower, but the 2021 model's 5G module support directly catches up with the trend. Post-pandemic, online car purchases have surged, and everyone loves experiencing new features. This move makes sense, though frequent updates might make owners worry about resale value.
