Why is the Bestune T55 not selling well?
3 Answers
Bestune T55 is not selling well mainly due to its inaccurate positioning, overly strong competitors, and quality flaws. Here are the specific reasons: Inaccurate positioning: Bestune T55 should have been positioned between the Bestune T33 and Bestune T77, but its price is higher than that of the Bestune T77, while the Bestune T77 offers more space, making its positioning somewhat ambiguous. Overly strong competitors: The biggest competitor of the Bestune T55 is the Changan CS55PLUS, which surpasses the T55 in terms of body size, configuration, power, and brand influence. Quality flaws: The 12.3-inch full LCD instrument panel and the 12.3-inch LCD central control display screen are connected in an integrated design, but the operation is not smooth, the screen clarity is low, and the failure rate of screen glitches is high.
The poor sales of the Bestune T55, I believe, are largely due to its lack of brand recognition. You rarely see Bestune cars on the streets, and the brand image feels a bit outdated—young people don’t find it impressive. When I visited the dealership last time, the sales staff were pushing other models like the Haval H6, saying the T55’s sales were mediocre. The market competition is just too fierce; every brand is going all out in the SUV segment. Models from Geely and Changan have cooler designs and stronger tech appeal, while the T55’s exterior and interior are pretty ordinary with no standout features. Their marketing is also weak—few ads and little online buzz. Plus, FAW Group’s resources aren’t primarily focused on Bestune, leading to low consumer awareness, so people just skip it when car shopping. My suggestion is they should start with a brand revamp, launching some youth-oriented campaigns to boost their influence.
From a performance perspective, the T55 may not keep up with the pace. Its 1.5T engine delivers average power output, and the fuel consumption is relatively high compared to its peers, making daily driving lackluster. In terms of space design, the rear seats and trunk utilization are mediocre, not practical enough for family use. The exterior design is conservative and lacks distinctive features, failing to capture the interest of younger consumers. Competing models in the market, such as the Changan CS55 Plus or the Geely Binyue, boast more eye-catching designs and higher-end configurations, like smart cockpits and driving assistance systems, which are more appealing. I've been following these cars for quite some time and feel that the T55 has many shortcomings in product strength, failing to make breakthroughs in core demands.
