Why is the Bestune T55 not selling well?
2 Answers
Because the Bestune T55 has low cost performance and faces stronger competitors. Standard features across all models: Tire pressure warning, ABS anti-lock braking system, brake force distribution, brake assist, hill start assist, hill descent control, traction control system, electronic stability control, auto hold, automatic door locking while driving, and headlight delay-off function. These cover active safety configurations as well as safety features for parking and exiting the vehicle, making the standard package quite comprehensive. Mid-range and top models: Equipped with 11 L2.5 autonomous driving functions, including lane departure warning system, adaptive cruise control, forward collision warning, automatic emergency braking, intelligent high beam control, intelligent speed limit reminder, integrated cruise assist, intelligent speed limit reminder, lane keeping assist system, blind spot monitoring, and fully automatic parking system.
To be honest, as an SUV under FAW's umbrella, the poor sales performance of the Bestune T55 largely stems from its low brand recognition. As an average car owner, I'd prioritize more popular domestic SUV brands like Haval or Changan when purchasing a vehicle. Although Bestune offers more affordable pricing, it simply lacks mindshare among consumers—especially younger buyers who tend to favor joint-venture cars or emerging EV brands. Another issue is Bestune's sparse dealership network; in smaller cities like mine, 4S shops often provide sluggish service, making post-purchase maintenance a hassle that erodes consumer confidence. Additionally, the vehicle itself doesn't stand out in terms of power or fuel efficiency compared to rivals, leaving buyers unimpressed by its value proposition. With smart features becoming market essentials, Bestune's slower rollout of in-car tech updates further diminishes its appeal. Ultimately, brand image and after-sales service remain its Achilles' heels.
