Why is the Auris not introduced to the domestic market?
2 Answers
auris not being introduced to the domestic market is a result of Toyota's strategic planning. Below is relevant information about the Auris: 1. Overview of the Auris: The Auris is the hatchback version of the Corolla, and it also had a station wagon version. The name Auris is used in the European and Japanese markets, while in the Australian market, the Auris is known as the Corolla. 2. Specific reasons why the Auris is not domestically produced: In fact, many people like the Toyota Auris and have been eagerly awaiting its domestic production. However, Toyota's overall strategy leans more towards mid-size cars and above. In the compact hatchback segment, high investment may not necessarily bring the expected returns, which is why the Toyota Auris has been rumored to be domestically produced for years but has never materialized.
As a car enthusiast, I really like the design of the Toyota Auris—it feels sporty and stylish. But why hasn't it come to China? I think the main reason is that Chinese consumers prefer sedans and SUVs with larger space, while the hatchback market is just too small. Even models like the Volkswagen Golf haven’t performed particularly well here. Toyota probably assessed that the investment costs—including localized production, certification tests, and other steps—were too high, with risks outweighing the benefits. Additionally, China’s roads and car usage habits are different, and the Auris is better suited for European streets. Personally, I’m a bit disappointed, but I understand that companies must prioritize profitable models like the Corolla. Toyota does have alternatives like the Levin, but the absence of the Auris is still a regret for young car fans. I still hope that future market changes might give it a chance to enter, especially since new-energy hatchbacks are on the rise.
