Why is the 2021 Tiguan L cheaper than the 2020 model?
1 Answers
Tiguan L 2021 is cheaper than the 2020 model for the following reasons: 1. Declining sales: As a key SUV under SAIC Volkswagen, the Tiguan L once achieved outstanding sales performance. However, in recent years, its sales have seen a significant decline. In 2020, the cumulative sales of the Tiguan L were 187,542 units, a 24.8% drop compared to the same period in 2019, far exceeding the decline in the SUV market during the same period. 2. Price reduction and increased features to attract consumers: In the C-IASI crash test, the Tiguan L's poor performance deterred many potential buyers. Volkswagen realized that continuing this trend was not a solution. Therefore, the best way to regain sales performance was to reduce prices and increase features, attracting consumers with higher cost-effectiveness. As a result, the 2021 Tiguan L is priced more affordably.