Why is the 2020 GA6 not selling well?
4 Answers
Here are the reasons why the 2020 GA6 is not selling well: 1. Insufficient power: The Trumpchi GA6 is equipped with a 1.5T turbocharged engine paired with a 6-speed automatic transmission, delivering a maximum horsepower of 169 HP and a peak torque of 265 Nm. While the specifications seem decent on paper, the actual driving experience falls short, with lackluster performance in both acceleration and high-speed overtaking. 2. Low resale value: According to relevant data, the average resale value of the Trumpchi GA6 in the first five years is 65.2%, 58.3%, 50.5%, 46%, and 40.2% respectively. Buying a new car means losing half its value in just three years. Since most consumers consider changing cars within 3-5 years, the low resale value makes people prefer compact but high-resale-value joint-venture brands. 3. Weak brand influence: Trumpchi's peak was around 2018, but over time, the brand has lost its former glory. Consumers rarely consider GAC Trumpchi as their first choice when buying a car. For those who prioritize prestige, they would rather spend money on a well-known brand logo than buy a feature-rich but lesser-known domestic car.
From an automotive industry perspective, I've observed that the poor sales performance of the 2020 GA6 are primarily due to intense market competition. The Trumpchi brand itself lacks strong positioning in the sedan segment, with consumers preferring joint-venture models like the Honda Accord or Toyota Camry, which enjoy better brand reputation. Although the GA6 is equipped with a 1.5T powertrain, its conservative tuning results in lackluster acceleration and fuel efficiency that falls short of its class-leading counterparts, delivering little driving excitement. Additionally, its design and interior appear rather conventional, and it lacks advanced tech features such as comprehensive driver-assistance systems, making it seem outdated and unattractive to younger buyers. With the market trend favoring SUVs and sedans generally declining, the GA6 finds itself in an awkward position. Limited advertising and low visibility in dealerships further compound the issue. I believe the manufacturer needs to introduce a refreshed model with more contemporary elements to stand a chance at turning things around.
I've visited the dealership a few times and noticed that the 2020 GA6 doesn't get much attention. It offers decent space and comfortable seating, but the main issue is that the Trumpchi brand isn't well-known, and people worry about poor quality and expensive repairs. Compared to similarly priced cars like the Volkswagen Sagitar or the Geely Borui, those models feel much more stable and have better reputations. The GA6 has some rough edges, like poor sound insulation—noise is noticeable at high speeds, which affects the driving experience. Although the price isn't high, its low resale value and lack of demand in the used car market make buyers hesitant. Plus, with the rise of electric vehicles, many friends are skipping petrol cars altogether, and the GA6 hasn't kept up. Unless you're on a tight budget and specifically prefer Chinese brands, most people would probably choose other options.
The sluggish sales of the GA6 2020 model are primarily due to weak brand influence, as potential buyers tend to trust Volkswagen or Toyota more. Its performance is mediocre, offering no standout driving experience, and the maintenance costs are higher compared to joint-venture brands.
