Why is Subaru not available domestically in China?
1 Answers
Subaru WRX is not introduced into the domestic market in China, and car owners who want to purchase Subaru WRX have to buy it through pure import channels. This is because Subaru is a niche brand in China with low brand recognition. Additionally, factors such as displacement restrictions, convenience of after-sales maintenance, and issues with the resale value of used cars make it difficult for Subaru WRX to carve out a market share in China. Relevant details are as follows: 1. Subaru's history: The 1990s were Subaru's most glorious period, winning the WRC championship for three consecutive years, which brought great fame to this small Japanese manufacturer. Behind these achievements was a legendary model—the Impreza. The Impreza 555 began to replace the Legacy RS model. Although the core powertrain remained unchanged, its more compact size and lighter weight led to a qualitative leap in its sportiness. 2. Subaru STI: Over the past 20-plus years, Subaru STI has evolved through several generations, becoming increasingly sporty and gaining a large number of loyal owners in Asia and North America. Today, its old rival Mitsubishi Evo has ceased production, but Subaru STI continues to evolve. At the 2019 North American International Auto Show, Subaru launched the strongest version of the STI, the S209, limited to 209 units and exclusively for the U.S. market.
