Why is Nissan called Sylphy?
2 Answers
Nissan is a Japanese brand. The classic Sylphy is one of its models. Here is more relevant information: 1. Nissan: Nissan generally refers to a Japanese multinational automobile manufacturer listed on the Tokyo Stock Exchange. In the first half of 2020, the Renault-Nissan-Mitsubishi Alliance, to which Nissan belongs, ranked third in global sales. Its main models include Teana, Sylphy, X-Trail, Qashqai, etc. 2. Sylphy: The Sylphy is a mid-size car under Dongfeng Motor Co., Ltd. and is one of the most typical mainstream family sedans in the Chinese market. In terms of power, it is equipped with a 1.6L naturally aspirated engine that meets the China VI emission standards, with a maximum power of 99kW (135 horsepower) and a peak torque of 159Nm. The transmission system is matched with a CVT gearbox.
In China, Nissan named the Sylphy as 'Xuanyi' because it's a direct phonetic translation of the English pronunciation, where 'Sylphy' sounds somewhat like 'Xuanyi' when spoken. This makes it catchy and familiar. From a cultural perspective, 'Xuan' in Chinese conveys a sense of elegance and ease, while 'Yi' emphasizes comfort and leisure, perfectly aligning with the Xuanyi's positioning as a family sedan. It focuses on being economical, fuel-efficient, and offering a smooth ride, truly delivering a sense of freedom when driven. Nissan chose this name so that consumers would associate the car's name with a relaxed lifestyle. Other Nissan models like the Teana follow a similar approach, reflecting the brand's localization efforts in the Chinese market by using appealing words to enhance relatability.
