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Why is NIO so expensive?

1 Answers
DelPaisley
09/01/25 7:56am

NIO cars are expensive for the following reasons: High brand value: NIO's position as a domestic luxury brand is unshakable. High-end configurations: Full leather wrapping, dazzling ambient lighting, built-in fragrance system, comfortable queen seats, the soulful NOMI robot, and other hardware such as Continental air suspension, Continental MC6 tires, all-time electric four-wheel drive, full aluminum body, and configurations comparable to million-level cars. Excellent service: Purchasing the service package includes one-click maintenance, free repairs, maintenance, and additional perks like 12 free chauffeur services per year, free car washes, and airport valet parking. Advanced concepts: The use of battery swap technology allows for a full recharge in 5-7 minutes. Until battery technology sees a breakthrough, battery swapping is more practical for car owners compared to supercharging.

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