Why is monza called Cruze?

[BrodyRose]

Cruze is the name of a famous Italian racetrack and also originates from a high-performance sports model launched by Chevrolet in the 1970s, hence the name Cruze for monza. Below are the specific details about Cruze: 1. Exterior: The front fascia features red accents on the lower grille, side mirrors, and spoiler. The grille adopts a more sporty honeycomb design with exaggerated sporty kits, and the air intake grille has a larger opening. The dimensions of Cruze are 4630/1798/1485mm in length/width/height, with a wheelbase of 2640mm. 2. Powertrain: The Chevrolet Monza comes in two variants, 320T and 330T, both equipped with three-cylinder engines. The 1.0T model delivers a maximum power of 125 horsepower, while the 1.3T model offers a maximum power of 163 horsepower. The 1.3T engine is expected to be paired with a 6-speed automatic transmission.

[NathanLynn]

Having been in the automotive circle for over a decade, I've seen this situation most clearly. In fact, Monza was Chevrolet's classic sports car name back in the 1970s, but it just didn't resonate in the Chinese market. Firstly, the trademark was already taken by a domestic motorcycle manufacturer. Secondly, Chevrolet had the Cruze selling like hotcakes at the time, so adding the 'Ke' prefix to capitalize on the popularity made perfect business sense. I remember their marketing department held meetings in 2018 and deliberately chose 'Monza' from three candidates, skillfully avoiding pronunciation pitfalls while riding the coattails of the successful 'Ke' series. The strategy has proven brilliant—just visit any used car market today, and even elderly folks can point at the emblem saying 'That's one of Chevrolet's Ke-series cars'.