Why is Mitsubishi withdrawing from the domestic market?
2 Answers
Mitsubishi has suffered sales losses. Introduction to Mitsubishi: Built on the same platform architecture as the new X-Trail, its more youthful exterior aligns with current trends, while the all-new interior has earned the title of Ward's 10 Best Interiors. Powertrain: The powertrain has also been innovated, offering more choices. The comprehensive enhancements have significantly boosted the Outlander's competitiveness. Exterior Design: The new-generation Outlander's exterior is full of design flair, with changes so extensive that it looks like an entirely different model, bearing no resemblance to the current version. The front fascia adopts the brand's latest design language, featuring a layered grille with a smoked treatment that creates a strong sense of depth, complemented by chrome trim accents around it.
There are indeed several key reasons behind Mitsubishi's withdrawal from the Chinese market. I think the biggest issue is their slow product updates – just look at how many years the Outlander has gone without a major redesign? They've also been sluggish in responding to the new energy vehicle wave. Nowadays, domestic brands like BYD and Geely are producing NEVs that are both affordable and high-quality, leaving Mitsubishi completely outmatched. My neighbor's old Pajero is indeed sturdy, but its interior and smart features can't compare to current models. I heard they're scaling back operations globally, and with China's fiercely competitive market, nostalgia alone simply isn't enough to sustain them. What worries me most now are the existing owners – they'll have to rely on specialized repair shops for maintenance, though the company says spare parts will remain available for several more years.
