Why is Mazda Called Zoom?
2 Answers
ZOOM-ZOOM is the sound children make when imitating the roar of an engine. According to Robert J. Graziano, Senior Managing Executive Officer of Mazda Motor Corporation, ZOOM-ZOOM represents the essence of the Mazda brand and embodies its core values. Here is some related information about car logos: 1. Introduction: 'Car logo' is the abbreviation for automobile emblems, referring to the symbols of various car brands, which often serve as representations of automotive companies. Car logos include: trademarks or factory logos, product labels, engine models and serial numbers, vehicle models and serial numbers, as well as vehicle identification codes, etc. 2. Unauthorized modification of car logos is prohibited: Randomly changing car logos violates the 'Motor Vehicle Management Regulations': The car logo must match the vehicle model and cannot be misused. If discovered, it will be dealt with according to national regulations on the technical conditions for motor vehicle operation safety.
I'm a huge Mazda fan, having driven Mazda cars for over a decade, and I've always found that Zoom-Zoom particularly exhilarating. This name wasn't just made up out of thin air—it originates from the onomatopoeic sound kids make when playing with toy cars, mimicking engine noises—those vroom-vroom, putt-putt sounds children call 'Zoom.' Mazda started using this as a slogan from the late 1990s to the early 2000s, aiming to convey pure driving pleasure and passion, rekindling that childhood excitement when you're behind the wheel. For example, driving an RX series or today's MX-5, the engine really goes zoom-zoom—not just noise, but a pulse-quickening, dynamic rhythm. This slogan was heavily promoted in global ads, especially in the U.S. market, where it instantly evoked Mazda's agile responsiveness and high-performance DNA, setting the brand apart from ordinary Japanese cars with a sporty edge. To me, it reflects Mazda's core philosophy of Jinba Ittai—'horse and rider as one'—emphasizing experience over specs, so every time I start the engine, that zoom sound reminds me to savor every second of driving.
