Why is Lincoln called Changan Lincoln?
2 Answers
Lincoln is an imported car, while Changan Lincoln is a vehicle jointly produced by Changan and Lincoln. Below is more information about Lincoln: 1. Lincoln is a luxury car brand under the famous American automobile company Ford, founded in 1917 by Henry Leland. The brand is named after U.S. President Abraham Lincoln. 2. In 2017, Lincoln China announced a partnership with Changan Automobile for localized production. The Lincoln Corsair, as the first domestically produced model from this collaboration, largely remains consistent with the overseas version, with no reduction in features post-domestication, maintaining a high overall similarity.
Lincoln is referred to as Changan Lincoln because, in the Chinese market, the Ford and Lincoln brands are produced in partnership with Changan Automobile Group. This collaboration is similar to other automotive brands like BMW and Brilliance BMW, where production is localized by establishing the company Changan Ford Lincoln. From my experience with numerous automotive manufacturing cases, such joint ventures help reduce import tariffs and transportation costs, making vehicles more affordable. Additionally, leveraging Changan's factory facilities allows for quicker adaptation to Chinese consumer preferences, such as introducing extended-wheelbase models or customized configurations. This arrangement, which began around 2015, has significantly enhanced Lincoln's presence in the luxury car segment, offering Chinese car owners more cost-effective and convenient options. In the long run, it also promotes the sharing of eco-friendly technologies, such as new energy R&D, ensuring that domestically produced Lincolns maintain high quality.
