Why is Lexus so expensive?

[DiEzra]

There are several reasons why Lexus models are sold at a premium price: 1. Currently, the most popular Lexus model in China is the ES. Positioned as a luxury mid-to-large-size sedan, it competes with models like the Mercedes-Benz E-Class, BMW 5 Series, Audi A6L, and Volvo S90. The Lexus ES's guide price of 279,000 to 468,000 RMB is considered quite reasonable in the industry. Lexus's main marketing strategy is to position its models slightly lower in terms of class but compete with higher-class models, thereby lowering the price to create an illusion of high cost-performance, which attracts consumers. Due to this positioning strategy, these cars are sold at a higher price than models from a lower class. 2. The entry-level Lexus ES200 is equipped with a 2.0L naturally aspirated engine, which may feel underpowered, but for those who do not prioritize performance, the peace of mind, cost savings, and refined luxury design more than justify the price. Adequate power and space are sufficient; a car that is reliable, durable, and comfortable is more important.

[JosephRose]

I've been driving a Lexus for several years. At first, I thought the price was quite high, but later I understood why it's worth the premium. Firstly, the interior uses high-quality leather and wood, which feels great to touch. The cabin is exceptionally quiet at highway speeds, with no pressure on the ears. The engine is reliable, unlike other cars that often develop minor issues, requiring little maintenance even after tens of thousands of miles. There's also the complimentary maintenance service, such as free oil changes every 10,000 kilometers, which saves a significant amount of money in the long run. The resale value is excellent too—my friend sold his after five years, and the price didn't drop much, making it a much better deal than other luxury cars. Plus, with Toyota's backing, the brand ensures strict quality control and extensive testing, which naturally drives up costs. But overall, while it's expensive upfront, it saves money in the long run, and the experience is top-notch.

[LucasMarie]

After studying many car structures, I found that Lexus excels in exquisite details. The engine design emphasizes quietness and efficiency, such as the hybrid system tuned to be incredibly smooth. The suspension uses high-quality materials that absorb bumps, ensuring a stable ride even on rough roads. Significant investment goes into safety features, with repeated optimizations in crash tests for superior protection. Japanese factories uphold the spirit of craftsmanship, with a high proportion of manual work and strict worker training—each part undergoes over a dozen trials before approval. Additionally, multiple quality control processes and comprehensive pre-delivery inspections minimize potential issues. These factors increase costs but ensure a stable, tech-savvy driving experience.

[VanMichael]

As a budget-conscious buyer, I always compare car prices and feel Lexus is expensive mainly due to brand premium. Compared to Mercedes-Benz and BMW, the initial price is a bit higher, but the advantage is lower failure rates and fewer repairs. Maintenance costs spread out over the years aren't significant, and some models come with a five-year warranty covering services. Import components sometimes add tariffs, driving up the price. It's better to consider the total cost of ownership: if you pay more upfront, the resale value stays high, resulting in smaller actual losses after a few years. Other luxury cars often have minor issues, while Lexus is stable—more reliable over time, saving both hassle and money. Crunch the numbers, and it's economically worthwhile.